Rob's Recommended Reading of the Week

In the course of the week I probably read somewhere around eleventy billion articles on Internet Marketing, business, and all kinds of other stuff. Here's some of this week's better articles...

Being Facebook friends does not make you friends in real life. Or so says a British Judge. See also Mashable's Reaction to the judgement, and why Exes should never see your Facebook Account.

The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years. "According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950."

How to Use PPC to Capitalize on Unexpected Offline PR I think this is a very smart article, it really shows how fast action and creativity can help beat raw fiscal ability and slow moving corporations.

Facebook Pages & Local Search Engine Optimization Andrew Shotland of Local SEO Guide shows off a pretty slick way of using an RSS application to place followed links back to your website on your Facebook profile.

I Hate the Advertising Bait-and-Switch. This is a good one from SEOmoz about just giving the people what they want. Personally I think that is one of the most important factors of success in building an ad, delivering what you promised.

Can Google Stop the Brain Drain? There has been a highly publicized movement of Googlers back into the wild. They are popping up in start ups all over the place and some are moving into other web giants like Facebook.

Watch South Park for free online! Every episode is now available *legally* for you to watch on demand.

Can a Swimsuit be too good?

California utility to turn roofs into solar power plants. I really don't see why this type of thing isn't more prevalent.

Reminder, don't mess with the Internets